A video series targeted to the Indian community that educates users about the Curve platform and provide detailed information about using the decentralized trading protocol.
Summary of Grant Applicant:
Name: Vinayak Kalra
Finstreet has a substantial amount of followers across multiple social media platforms and have shown they can get actionable results. They achieve 10 million monthly views on all platforms, 5.4m impressions per month on YouTube, 80% month on month growth, and are the biggest crypto niche influencer providing educational content in Hindi and English. They have partnered with other DeFi platforms including Balancer, Bancor, and Aave.
The goal is to increase branding, outreach, and education about Curve to the Indian community and Hindi speaking nations. They will regularly update their followers on news, events and releases pertaining to Curve development. Their campaign strives for 2 million views on Curve related content and 8 million impressions.
Specific Campaign Details:
- 3 Product Tutorial Videos showing the growing Protocol Ecosystem through Curve.fi (weekly basis)
- 1 Product Review Video showing all the merits of Curve over other Derivative Trading Platforms.
- 5 Dedicated news updates (Biweekly basis)
- Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)
- 10 short videos each posted on all platforms (10*5 = 50 videos) to create a buzz around Curve (alternate days of a week).
- Interview with the people behind Curve.
- A webinar series in technical clubs of top Engineering Colleges with Curve branding to attract developers onto Curve.fi.
They want to start their campaign by creating a buzz around Curve through short videos on our short video platforms.
Then, they will start their Youtube campaign with Product Tutorial videos (1 video per week ). Then they have a Product review Video showing all the merits of Decentralized Trading through Curve. Then they will start the webinar campaigns to attract developers from the top engineering colleges/universities of India. Post all these, they will be hosting an interview with the Developer Community behind Curve.
Funds will be used to pay Video content creators, graphic designers, campaign manager, video editors, content writers, social media managers, and digital marketers. Funds will also go toward studio setup and infrastructure costs.
The campaign will be maintained by Finstreet social channel’s back-end team for a minimum of 3 months.
Requested Grant Size:
$8,800. $4k paid upfront, $4.8k paid after 1 tutorial, 1 review, and 3 short videos published on respective platforms
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